This third CFO survey report from IBI investigates CFO priorities for workforce health as a business investment when faced with many economic distractions. We explore factors that may differentiate CFOs in their need for a variety of benefits information, from both internal and outside sources. We explore what information is most credible with CFOs in making health intervention decisions and demonstrate how putting results in the CFO’s own financial terms can make a difference.
The report offers survey-based advice to the benefits professional seeking to partner with financial executives as well as the CFO faced with important decisions regarding the health of his or her company.
Also available is a short PowerPoint presentation on CFOs’ priorities for health as a business strategy, the relative credibility of information for CFO health decisions, and strategies for effective CFO benefits communications.
A March 2012 IBI Quick Study discusses how CFOs link benefits design to business outcomes.
In April 2012 IBI released additional results from the survey pertaining to CFO's attiitudes around the Accountable Care Act (ACA): IBI Quick Pic - Will CFOs pay or play under healthcare reform?
