On the Brink of Change: How CFOs View Investments in Health and Productivity

IBI’s research on the CFO’s view of health, health benefits, productivity and the bottom line demonstrates that senior financial executives are open to approving changes in the way employee benefits are delivered if they are shown modest productivity results. This willingness to change is good news for benefits managers. The findings give much guidance about what benefits measures are likely to impress CFOs and the kind of information CFOs need to hear to help them understand that employee benefits can be viewed as an investment in employee productivity – not just a cost.

The study is based on a national survey of 269 CFOs (senior financial executives such as chief financial officers, financial directors, executive and senior vice presidents of finance, and vice presidents of finance) in a wide variety of industries and employer-size classes.

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